Site icon Demonstrated Concepts

Who We Are

US population

50.5% women
34% over 50
37.9% of men are obese
41.1% of women are obese
26% of adults have a disability

44.7% of all make LESS than $30k annually

You may think you’re the dude on the right. -Genetically gifted, young, fit, rich and connected.

Most of us have more in common with the dude on the left (Ephialtes).

If you ARE the dude on the right, you should understand that the majority of people aren’t you and recognize the gear you use is ridiculous for others that are not Spartan kings like yourselves.

If you are closer to the dude on the left you should give up the cringeworthy and phony warrior-king persona and live the life you are capable of. Adopt gear that best suits your reality/mission/capabilities.

Don’t train because you want to feel like a Spartan. Train because you take responsibility for the safety of your loved ones and yourself. That is SO much more badass.

Don’t carry a shield you can’t lift, or a gun you can’t afford to shoot often, or one you can’t carry always, or one you can’t run single handed while injured.

Also- I’m really against the romanticized Spartan/mOLAn lAaBE/sheepdog/gun stickers on my everything nonsense that is so widespread in the ‘defense community’.

Don’t be the phony on the left pretending to be a Spartan. Don’t be the jerk on the right telling others they can’t defend themselves unless they carry X.

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